CPE for CPAs: Learning How to Learn

In the classroom, use the breaks like baseball’s seventh-inning stretch when fans get up and bond for a few minutes. Yes, stretch your legs, but also take full advantage of the networking available to you.

In the classroom, use the breaks like baseball’s seventh-inning stretch when fans get up and bond for a few minutes. Yes, stretch your legs, but also take full advantage of the networking available to you.

Licensed CPAs in Pennsylvania are required by the Pennsylvania State Board of Accountancy to obtain 80 hours of continuing education every two years. Simple math dictates that this equates to approximately 40 hours per year, but our complicated lives dictate otherwise. Unfortunately, too many CPAs gather the required minimum of 20 hours of education in one year and then jam the remaining hours needed in the reporting year.

In a blog that I posted two years ago, “Living Tomorrow before Today,” I highlighted how technology was supposed to make our lives easier, but what it seems to have done is create an environment where we are continuously bombarded with more “stuff” to fill the time opened up by efficiencies.

Since CPAs spend over 1,600 hours of their lives (that’s 40 hours per year times a conservative 40 years of working) in a “classroom,” they should be selective about how they learn. Continue reading

What Business Valuation Practitioners Need to Know about Using Social Media

By Guest Blogger, Rod P. Burkert | Burkert Valuation Advisors LLC

What do business valuation practitioners need to know about using social media to effectively market their services?

RodBurket

Rod P. Burkert is with Burkert Valuation Advisors LLC and is a speaker at the upcoming PICPA Business Valuation Conference on Nov. 3.

“LinkedIn is, by far, the most popular social media platform used by business valuation and forensic litigation services (BVFLS) practitioners,” Burkert observes. He believes there are two reasons for its popularity: it is the easiest of all the social media to get started with since it deploys a familiar resume-style layout to gather and display content describing who you are and what you do, and because of its ease-of-use, LinkedIn is where most of our like-minded ideal prospects hang out.

“But that does not mean that everyone on LinkedIn is doing it well,” Burkert warns. He argues that using any social media poorly is not better than not doing it all. Continue reading

Which Tablet is Best for You?

By Guest Blogger, Will Fleenor, CPA, PhD | K2 Enterprises

TabletsThe iPad was introduced four years ago. Last year, 217 million tablets were sold. That’s a 51% increase over 2012. Even though 42% of American adults already own a tablet, it is predicted that 245 million tablets will be sold in 2014. The market is large, and there are many good choices.

The Decision Process Continue reading

CPAs, You Have the Power – Why Not Use It?

Through polls, surveys, and personal interactions with members, I have access to a lot of information regarding members’ impressions of PICPA’s services. Consistently, the top three benefits identified include CPE, advocacy, and engagement opportunities. It is no coincidence that these benefits align with our strategic priorities of professional development, engagement, and voice of the profession.

I am passionate about advocacy. Many think advocacy is restricted to representing members’ interests in Harrisburg, but it is so much more. It also includes giving voice to our concerns in Washington, D.C., at the State Board of Accountancy, at the Department of Revenue and other Pennsylvania agencies, with regulators, with standard-setters, and at the AICPA, among others. When the collective voice of more than 21,600 PICPA members speak on an issue, we can have an impact.

Cheri Freeh, PICPA past president, knows that CPA-PAC can help CPAs get inside the state capitol

Cheri Freeh, PICPA past president, knows that CPA-PAC can help CPAs get inside the state capitol

I am also passionate about the many members who assist with our advocacy efforts, whether it is serving on a committee or task force, providing testimony or input to a legislative or regulatory body, authoring articles and making presentations, or advancing thought leadership on emerging issues such as private company accounting standards or diversity within the accounting profession. Continue reading

Word, Outlook, and PowerPoint: Better Results in Less Time

By Guest Blogger, Thomas G. Stephens Jr., CPA, CITP, CGMA | K2 Enterprises

MicrosoftOfficeNearly every business professional uses Microsoft Office Word, Outlook, and PowerPoint to varying degrees. Yet, most of us are self-taught users; therefore, we likely remain unaware of key productivity-enhancing tools. Here are seven features found in Word, Outlook, and PowerPoint that deliver better results in less time. Continue reading

Accounting and the Effective Use of LinkedIn

Berdahl,Jeff

Jeffrey S. Berdahl, CPA/PFS is a Shareholder with RLB Accountants in Lehigh Valley, PA.

By Guest Blogger, Jeffrey S. Berdahl, CPA, PFS

LinkedIn can be an effective marketing tool to enhance your firm’s and your professional image, and it really only takes a few minutes each day or every week. It is a great way to enhance your network and to continue to build relationships, but, like networking, you need to be focused on a process, continue to enhance and update your profile, and stay active.

Here are some things you can do with LinkedIn to help you cultivate referrals, reach potential clients, and grow your business. Continue reading

Windows 8: What Are The Advantages?

By Guest Blogger, Thomas G. Stephens Jr., CPA, CITP, CGMA | K2 Enterprises

Microsoft 8Many professionals and organizations are leery of Microsoft’s newest operating system, Windows 8. Unfortunately, if you choose not to upgrade to Windows 8, you may be missing a number of great features designed to allow you to work more efficiently and securely. The following features may help you understand why, or if, Windows 8 is right for you. Continue reading